TY - JOUR T1 - Commentary: Marketing Hype versus Investment Strategy JF - The Journal of Index Investing SP - 12 LP - 16 DO - 10.3905/jii.2015.6.1.012 VL - 6 IS - 1 AU - David M. Blitzer Y1 - 2015/05/31 UR - https://pm-research.com/content/6/1/12.abstract N2 - The current ETF buzzword is “smart beta.” ETF issuers and investors talk about smart beta, complain about the term, and rarely agree on what it means. The noise surrounding smart beta confirms that marketing hype has come to index investing.TOPICS: Exchange-traded funds and applications, in portfolio management ER -