PT - JOURNAL ARTICLE AU - David M. Blitzer TI - Commentary: Marketing Hype versus Investment Strategy AID - 10.3905/jii.2015.6.1.012 DP - 2015 May 31 TA - The Journal of Index Investing PG - 12--16 VI - 6 IP - 1 4099 - https://pm-research.com/content/6/1/12.short 4100 - https://pm-research.com/content/6/1/12.full AB - The current ETF buzzword is “smart beta.” ETF issuers and investors talk about smart beta, complain about the term, and rarely agree on what it means. The noise surrounding smart beta confirms that marketing hype has come to index investing.TOPICS: Exchange-traded funds and applications, in portfolio management